SSP
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Publishers use an SSP to translate ad metrics into monetization improvements. By consolidating impression-level data, real-time bidding insights, and RPM/CPM trends, teams can tune price floors, header bidding setups, and viewability. AI-driven analytics identify bidding concentration patterns, latency-driven performance changes, and top-yield cohorts to maximize cross-format revenue in 2025. https://www.sitiosperuanos.com/author/ccb10327511/
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